A mobile site is just a simplified version of a “normal” website that can be viewed
on mobile devices such as cell phones, smart phones, ipads and other portable
devices with internet connectivity. Mobile sites are coded in a special way so
they can automatically adjust their size to fit the many different screen sizes
used with mobile phones and other mobile devices. Normal websites are
formatted so they can be viewed on a personal computer and are designed
for computer screens, which are obviously way bigger than a cell phone screen.
Trying to view a “normal” website on a mobile phone is like trying to view and
use a normal website through a keyhole. It’s just not possible with our short
attention spans these days. Mobile sites are very direct to allow for a faster
user experience and higher conversion rates.
BENEFITS
Online access is no longer restriced to your home or office computers. So,
what are the benefits for businesses? Optimizing your website for mobile
access is allowing you to tap into a huge potential customer base. For
many businesses it is becoming increasingly necessary to have a mobile-
friendly website.
In a thick, 87-page report, Morgan Stanley analysts have documented the
important online trends and prediced the future of the Internet. In addition to
forecasting more online shopping and showing the geographical distribution
of the internet users, the study also shows a dramatic shirt toward mobile
web use.
