Mobile texting is the MOST effective advertising channel today. This is in large
part because the average response rate is so high, ranging from11%-30%,
with an open rate on average at 97%!! This means if you senda text campaign
to 1,000 customers and make a call to action, you are likely to get between
110-300 of them to take the action you want!
You simply cannot find a response rate this high with any other
marketing medium offline or online. Not even close.
Mobile marketing takes on a role all on its own. The communication between
business and consumer becomes more personal which in turn allows for a loyal
following and higher return. Remember that personalized marketing has a higher conversion than blanket marketing.
The cost to implement campaigns are considerably lower than traditional means
of advertising. With open rates reaching 97% and conversion rates at 20%, the ROI (return on investment) is well worth the small investment. Open rates this
high could not even be reached if you personally went to your customers house and knocked on thier door!
With mobile devices impacting our daily lives, it is essential that you are
communicating with your customers through their devices.
WOW FACTOR
Text messaging is the most popular form of communication. No matter
the age, from young to old, mobile SMS is more than a fad, it’s a... LIFESTYLE! |